…despite my brief stint in public relations.
The beauty of accountability
It’s no surprise with all the databases and doohickies associated with the Internet to say that the digital age brings accountability to the performance of websites, media, and other such digital routes of expression. In business, this is called return on investment, or ROI, an acronym I am so sick of hearing. I guess it’s what matters when you want business results, but jeez, talk about over-use.
Marketers love digital because of all this. They can tell how customers got to where they got, and even who the customers are. When you look at the data, it becomes very 1984. But in a good way, I like to think. If I frequently travel to San Francisco during Christmas, I’d like to have airlines send me offers around that time for discounts and deals. If a little bit of creepiness can save me a few hundred bucks, why not? But that’s what makes Gen Y different from Baby Boomers, or so I hear.
To me, for this site, and for my own personal research into other sites, it’s useful yes, but above all fascinating.
How do you do a nerdy face on GMail?
That sentence will be forever etched in my brain. Why? Because it is the first organic search engine lead that led someone to this exact site (well, actually, to this post). It occurred on March 5, 2009 at 7:20 PM. I could also tell you which web browser and operating system platform the visitor used. See what I mean by a little creepy?
At the time of this person’s visit, my website was the first for that exact search: “How do you do a nerdy face on GMail” and I’m rather proud of that. However, now that it’s many, many days after that person landed on my page, I’m no longer even on the first page.
Knowing that there are actual people searching for things that may end them on these pages is comforting though. It sure beats a lot of the comments I get submitted for approval on these posts, which range from “hentai” to “miley cyrus [inappropriate words go here]” to “titten” and “zkyxkvw.com,” which I don’t think is a real website. So this is why they invented Search Engine Optimization. Do those comments really think I will help drive business to their sites? They should know that most people don’t appreciate the SPAM, and they’d be better off being classy. Like Playboy.
I’ll get off my rather short soapbox now.
The customer is always right
Unfortunately, when whoever it was landed on my page, they did not find the “nerdy face” they came in search of. There’s one reader I’ll probably never get back. Adieu!
However, if they (you) do come back in search of a nerdy face, I do not want to disappoint. So here’s the best I could muster up:
:-B
Because, obviously, all nerd have buck teeth.
DS
